Aphrodite – Keena Bryant’s 2014 KEG Media Toyota Tundra


Though times have definitely changed from the ’50s and ’60s, the automotive world continues to be predominately run by men, and that’s certainly the case when talking about the lifted truck scene in general. But don’t tell the queen of KEG Media, Ms. Keena Bryant that she doesn’t belong in the Lift’d world because she’ll leave you looking like a fool when all 4 feet 11 inches of her steps into her lifted Toyota Tundra and shows you how exactly it’s done!


Photos: Sean French | Words: Lindsey Fisher

Married creator of KEG Media and long-time truck fan Robbie Bryant, Keena jumped into the automotive industry head first about nine years ago, after meeting Robbie. Since then, the truck scene has been a long-awaited love that continues to grow, as evidenced by her very own SEMA build, this killer 2014 Toyota Tundra SR5 Crew Max dubbed “Aphrodite.”

Now being married to the famed Mr. KEG Media, you might think that Keena just sat back and let her husband come up with the design of the truck, but you’d be completely wrong. In fact, Keena was involved in every bit of the design process, from guiding Robbie in the rendering phase to reaching out to companies that didn’t yet make products for her truck of choice and getting them to come on board with the build. That’s right, this lady knew what she wanted in a custom truck of her own and she completely took the reigns in making it happen.

Just like all incredible and detailed builds, creating Keena’s truck was a process, one which started with an affinity for the new Toyota Tundras. Upon selecting the base of her project, Keena left no stone unturned, thinking of just about everything you could imagine to put on a killer lifted truck build and then how it would all tie together in perfect harmony. This included Addictive Desert Designs’ Honey Badger bumpers; the only problem was that ADD didn’t make the Honey Badger line to fit the new Tundra. That, of course, all changed with a little convincing from Keena herself.

After obtaining the truck, it was sent directly to ADD from Arkansas where the Bryants live to ADD’s home base in Mesa, Arizona. There, the ADD crew used Keena’s truck to conceptualize, build prototypes and produce the very first Honey Badger bumpers for the new Tundra. In addition to the new bumpers, the truck also added in the production of ADD’s Chase Rack and side steps for the truck model. After its formal fitting, the truck was sent off to Complete Customs in McKinney, TX where the next part of the build took place.


Once in Texas, the truck underwent the next step in its complete makeover – the addition of McNeil Racing fiberglass fenders and bedsides, one of the Bryants’ favorite additions to the truck. The Black and Teal Roadwire leather interior was also installed at the same time, setting the stylistic standard for what was next to come.

From McKinney, the truck was sent to Fort Worth where Tyler of BSG Wraps laid the truck’s telltale color scheme. Though not a typical color found in the lifted truck world, Keena wanted a teal color for her truck. After scouring book after book and sample after sample, the Avery Dennison Matte Lagoon Blue Metallic wrap was chosen and applied to the Tundra, sure to make the truck stand out among even the most unique lifted rides. After the truck was wrapped, it moved on to Odessa, TX, where the new Complete Customs of West Texas crew took over the rest of the build.


The West Texas crew did everything else there was to do on the truck, including fitting it with the Bulletproof 12-inch lift with Atlas Suspension 10-inch leafs, Icon Vehicle Dynamics coilovers in the front and resi-shocks in the rear. By the time the suspension modifications were well underway, Addictive Desert Designs sent the first set of official Honey Badger bumpers out to Complete Customs of West Texas, where they, as well as the Chase Rack, side steps and the truck’s immense amount of Rigid Industries lighting components were installed. From there, it was a matter of mounting the 20-inch Fuel Off-Road Nutz wheels wrapped in Mickey Thompson Baja MTZs, spraying the Scorpion bedliner and doing a few performance upgrades to the engine.

What is definitely one of the most aggressive Toyota Tundras we’ve seen on the road to date, Keena’s truck debuted at the 2014 SEMA Show, precisely where she wanted a build of her own to be showcased. Since then, the truck has gained national attention and fittingly found its way here for the official launch of Lift’d Trucks Mag. But don’t think this is the last you’ll see of Keena and her impeccable taste when it comes to Lift’d trucks. Rumor has it that she’s been working on yet another SEMA Show build for 2015 and it’s sure to blow the competition out of the water – and of course, we’ll have the scoop here so stay tuned!

Check Out the Video HERE:

Lift’d Specs

Owner: Robbie & Keena Bryant
Vehicle: 2014 Toyota Tundra SR5 Crew Max
Hometown: Fort Smith, Arkansas

20×14-inch Fuel Off-Road Nutz; 2-piece
Mickey Thompson 38/15.5/20 Baja MTZs
R1 Concepts Signature Series rotors with MGP caliper covers

Front: Bulletproof 12-inch lift; Icon Vehicle Dynamics coilovers
Rear: Atlas Suspension 10-inch leafs with Bulletproof trac bars, resi shocks
Suspension powder coated using Prismatic Powders Kingsport Grey Metallic
Performed by: Complete Customs of West Texas

McNeil Racing Inc. fiberglass front fenders and bedsides
RK Sport fiberglass hood
Addictive Desert Designs Honey Badger front and rear bumpers
Front bumper fitted with Rigid Industries 40-inch light bar on top, two 10-inch lights, and a 20-inch in the center
Warn Zeon 10s wench and a Factory 55 FlatLink and FairLead
Two dually cubes from Rigid Industries in rear bumper
ADD Venom Chase Rack with 50-inch Rigid Industries LED bar (forward facing) and a 30-inch LED bar (rear facing)
54-inch RDS Rigid Industries curved LED bar above the windshield mounted with Addictive Desert Designs low profile mounts
Rigid Industries front grille with a 20-inch bar and two LED cubes
RackWorks roof rack with two 50-inch OLB LED light bars on front and four cubes on sides
Custom headlights from Legit LED of OKC
Scorpion bedliner
Monster Hooks massive recovery hook
Bolt Lock receiver pin lock keyed to ignition key
HornBlaster train horns powered by Viair compressors
Body mods performed by: Complete Customs of West Texas
Avery Dennison Matte Lagoon Blue Metallic wrap
Wrap performed by: Tyler of BSG Wraps in Fort Worth, TX

Roadwire Leather Interiors black leather seats with perforated inserts and teal contrast stitching
Interior panels wrapped with Avery Dennison Matte Lagoon Blue Metallic wrap by Tyler at BSG Wraps
Factory 8-inch touch screen navigation with touchscreen

5.7L V8
S&B Filters cold air intake
Doug Thorley ceramic coated long tube headers
MBRP cat back exhaust
Bully Dog GT T+ tuner
Performed by: Complete Customs of West Texas

Complete Customs of West Texas, Complete Customs of McKinney, TX, BSG Wraps, Fuel Off-Road, Mickey Thompson Tires, Bulletproof Suspension, Atlas Suspension, Icon Vehicle Dynamics, Avery Dennison, Addictive Desert Designs, Roadwire Leather, Rigid Industries, McNeil Racing Inc, RK Sport, Warn Industries, Factor 55, Doug Thorley Headers, R1 Concepts, Legit LED, Viair, MBRP Exhaust, Prismatic Powders, S&B Filters, HornBlasters, Monster Hooks, Bully Dog, Bolt Locks, MGP Caliper Covers, Scorpion Protective Coatings

Special Thanks from the Owner:
“Big thanks to all of the Complete Customs crew both in Odessa and McKinney, TX and Tyler at BSG Wraps for the outstanding job they all did on the build. Thanks to Josh at Legit LED for the killer headlight build. Special thanks to Jared and the crew at Addictive Desert Designs for having the truck in the booth at SEMA. Thanks to my family and all of our sponsors that always support our builds!”

Check Out the Full Lift’d Gallery HERE:

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